We help you to run profitable campaigns to grow your business
Our Google Ads experts plan, setup and optimize performance-driven campaigns that meet your business requirements with optimized utilization of your budget.
A recent survey shows that 92% of online buyers use the internet to search for a product or a business before making an actual decision of buying the particular product, almost 81% of ‘customers’ follow the same procedure. This implies that a huge proportion of active customers may have found your business or product via Google Search, and a large audience of potential customers will too. If that is the case then you must place your Google Ads above your competitors!
The Google search ads put your business in front of these people browsers and place your website at thein the top of the search results on Google. The top 4 ad spots that you often see above the organic results receive 41% more clicks as compared to the latter one.
Data Driven Google Ads
Our Google Ads expert slice and dice data to find opportunities in the campaign to maximize return on advertising spend (ROAS). It also helps us to present the data in a visually appealing format for easy understanding.
We follow the 80/20 Rule and segment our campaigns which is crucial for optimization success. We segment our campaigns into High, Medium, and Low. It helps us prioritize our attention and results.
It is important to know what is the position of the user in the sales Funnel and target that user correctly for the related advertisement for increased sales conversion.
We target users in the different funnel stages awareness, consideration, decision, and retention by setting up targeted search, shopping, display, and YouTube campaigns.
Phase approach to optimize the campaigns
We use the phase wise approach to execute the campaigns, as we don't want to go directly at high scale, before testing if the campaign meets our targeted business Goals.
These 3 phases are:
Phase 1 – Initial launch and see if it’s meet our targeted KPI’s
Phase 2 – Optimize the campaigns based on the data gathered
Phase 3 – Ongoing management and scaling
Lets make your campaigns successful with our Google Ad Experts
A business can hardly survive without a good customer base. You would like to consistently acquire new customers at the lowest CAC (customer acquisition cost).
We help businesses to grow using Data and Artificial Intelligence (A.I) while crafting ad copies keeping in mind the buyer’s journey. That helps in reducing wasted ad spend and gets the highest return on advertising spend (ROAS) from each of the campaigns.
How should we start ?
We start off by doing competitive landscape analysis and develop our understanding of your goals and offers. We research keywords and CPC to determine which keywords would meet our KPI’s.
We then set up the campaign and wait for the data to come in, we analyze the data to find winners and losers quickly and optimize the campaigns to minimize the wastage.
We provide you weekly, fortnightly and monthly reporting to closely analyze what has been achieved and our plans to test, optimize and scale the campaigns.
